Football has played a key role in the great emasculation of the White working class. Not only did it provide a perfect conduit for channelling working class energy and interest into a politically sterile realm. It also helped condition the White working class to their ethnic replacement by encouraging them to root for multi-ethnic teams. Instead of seeing non-Whites as "The Other," as invaders and colonizers of their land, the White working class was conditioned to see the increasingly multiethnic teams they supported as part of their extended tribal family. Instead "The Other" became rival teams and their supporters, in other words, other Whites.